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IAB Research Counters Industry Perception That Consumers Spend More Time on Mobile Apps Than the Mobile Web

More than Half Of Smartphone Owners Use Apps To Lead Them To Content on the Mobile Web NEW YORK--(BUSINESS WIRE)-- The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin,” a research report that explores how mobile consumers experience content – and highlights the often ... Continue Reading Continue Reading

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