The Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) is seeking a part-time Database Coordinator. The Database Coordinator is charged with upkeep of the team’s data touchpoints, ensuring timely data capturing, data integrity, and movement of data through appropriate sales funnel pipelines captured in the CRM/Salesforce, along with associated email communications to members. This role reports into the Senior Manager of the IAB Tech Lab and assists in other data based ad hoc projects as needed within other systems that support the IAB Tech Lab. The person in this position will work approximately 20 hours per week for about 3-4 months (term of employment might be extended, as necessary).
Responsibilities include, but are not limited to:
Assist membership/sales teams in:
Responding to inbound sales email inquiries
Responding to member email inquiries regarding work group participation/updates/changes
Replying to emails regarding IAB Tech Lab Tools inquires with correct templated responses
Creating the appropriate type of sales opportunities for email inquiries in the system, ensuring correct pricing and staging ratios applied in database
Assist membership/sales teams with data processing of:
Capturing contact information from inbound email inquires
Supports team with data entry related to tracking events:
Creating event shells
Inputting attendance/registration/speakers/other event info as needed
Day of event help: creating name badges, registration, event email inquiry
Supports Data integrity by:
Verifying CRM Rosters and other data match asynchronous tools used by Tech Lab (Slack Channels etc.)
Update contacts to CRM to “in transition” from bounced emails/auto replies from large email marketing sends
Willingness to learn Salesforce reporting/query generation and event/roster building.
Requirements and qualifications:
Bachelor’s degree with minimum 2 years of work experience.
CRM database processing and sales funnel tracking
Excellent at multitasking and extremely well organized.
Outstanding written communication skills, experience communicating with customers in writing
Proficient in Outlook, Excel, WebEx, Google Docs, Salesforce.
Why IAB Tech Lab?
The IAB Technology Laboratory (“Tech Lab”) is a non-profit consortium that develops and provides technical standards, software, and services to drive growth of an effective and sustainable global digital media ecosystem that benefits consumers. We enable brand & media growth via: A transparent, safe, effective supply chain, scalable & more consistent measurement, and higher-quality consumer advertising experiences. All supported by the responsible use of data. We do this by developing & providing standards, software and services.
IAB is an equal employment opportunity employer in accordance with federal, state, and local law. This position requires the final candidate to successfully pass an E-Verify check.
About Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.