The Interactive Advertising Bureau (IAB) represents the leading companies in the digital media, marketing and advertising space. Membership includes companies that are actively engaged in, support interactive advertising, and are responsible for selling the majority of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, field’s research and educates the advertising industry regarding the use of interactive advertising.
The IAB Digital Video Center simplifies the video supply chain and provides best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video.
The IAB as well as its Digital Video Center seek individuals who are driven and highly motivated to help the industry and IAB business to grow and prosper. The association has a strong entrepreneurial culture, prides itself on making an impact everyday while also developing programs that may impact the industry for the coming decades. This is a tremendous opportunity for long-term growth in digital video advertising and for career building!
The Senior Director of Research & Measurement at the Interactive Advertising Bureau (IAB) is responsible for developing and leading market making research that will illuminate the industry and educate members, advertisers, regulators, and the public at large regarding the importance and value of digital video advertising. The Senior Director of Research & Measurement is dedicated to serving the needs of the IAB Digital Video Center of Excellence and will participate in furthering the objectives in other major IAB initiatives.
The Senior Director of Research & Measurement oversees IAB digital video initiatives that span the research universe, issuing market-making reports on topics including consumer facing research, economic and public policy-centric work, measurement, best practices, how advertising works across screens and advertising effectiveness. The Senior Director will work with leaders in media and marketing at major digital video companies, new digital video companies, mobile marketing companies, B2C and B2B marketers, and marketing-services agencies.
Duties and Responsibilities (may include, but not limited to):
Consumer and Audience Research
Scope, develop, source and/or conduct qualitative and quantitative research on industry-wide issues and challenges facing interactive advertising as a whole and marketing best practices, case studies, and trends, and develop whitepapers, public presentations, tools, and other resources based on the findings. Own projects, manage the constituents and drive each study from conception to completion.
Lead coordination of IAB digital video research efforts across other IAB member groups and councils to ensure that the IAB Digital Video Center of Excellence research efforts are fully communicated throughout the member groups and that initiatives are coordinated to achieve maximum member value. These groups include but are not limited to IAB Research Council, the IAB Mobile Center of Excellence and its member groups and working groups.
Conduct and manage research projects to support other IAB Mobile and Data Centers of Excellence, Learning & Development, International IAB, and other committees and councils.
Oversee and liaise with research vendors hired to conduct marketplace benchmarking and development research as well as sizing the digital video market and its potential.
Participate in development and project management of highly visible data dependent initiatives.
Produce industry-facing thought leadership studies that elevate IAB at industry forums and conferences.
Help prepare and deliver presentations, case studies, and other materials as part of the IAB Digital Video industry educational and evangelical efforts.
Moderate panels and speak at industry events in order to disseminate IAB Digital Video Center research, data, and perspectives.
Assist IAB members and others with questions regarding digital video advertising research and data.
Stay abreast of industry thought leadership on digital video and incorporate reliable and valid knowledge into digital video center presentation materials.
Build relationships with market research vendors and measurement vendors, to facilitate access to their data and insights.
Digital Measurement Standards and Best Practices Initiatives
Manage and coordinate the IAB participation in the major industry measurement initiative 3MS and other measurement-related projects with IAB committees/councils and members; coordinate measurement guidelines development/updates and review process with MRC and IAB members, participate in MRC committee meetings.
Manage the relationship with other trade associations such as MRC, ANA and 4A’s to collaborate on Making Measurement Make Sense (3MS).
Manage IAB Best Practices initiatives related to the conduct of digital video and mobile research.
7 years of experience working in a media-, consumer/market-research capacity or directly managing research projects for the television and/or digital video industry.
Knowledge of syndicated media measurement products such as Nielsen, comScore, MRI, etc. and how to use them to position brands for competitive success.
Experience and understanding of the media industry, particularly TV and digital video, and advertising, ideally with some media planning background.
Extensive experience with quantitative research including online survey research and its components: research design, sampling methods, statistical weighting and analysis.
Experience working with data sets developed using behavioral analytics a big plus.
Strong understanding of qualitative methods ranging from focus groups to lab tests of advertising and content that deploy neuroscience, eye tracking, ethnographies, etc.
Keen ability to independently analyze data, summarize findings and develop and communicate strategic insights.
Demonstrated experience at project management, managing multiple projects simultaneously and managing multiple constituents.
Excellent oral and written communication skills and proficiency in Excel and PowerPoint.
Must be a self-starter, proactive, able to work in a fast-paced, demanding environment, have the ability to drive projects to completion while managing multiple constituents and be prepared to roll up his/her sleeves.
Bachelor’s degree in Business Administration, Marketing or Research
MBA or other relevant advanced degree preferred
Please send your resume and salary requirements to email@example.com for consideration.
IAB is an equal employment opportunity employer in accordance to federal, state, and local laws. This position requires the final candidate to successfully pass an E-Verify check.
About Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.