Marketing Director - North America Corporate Finance
Location: New York, New York
Type: Full Time
Internal Number: 12310734
The Marketing Director, North America Corporates is based in New York and will be a part of the Fitch Ratings' global Marketing organization. Fitch Ratings' Marketing organization is responsible for planning and executing fully-integrated marketing strategies and creating brand differentiation in support of Fitch Ratings' global businesses. The team works closely with stakeholders to understand their business objectives in order to plan and execute go-to-market programs, while deploying the appropriate marketing mix. The team covers multiple marketing disciplines, including but not limited to, content and product marketing, marketing analytics, sales enablement, event strategy, advertising and branding, as well as marketing operations.
The Marketing Director will support marketing initiatives across Fitch Ratings US Corporate Finance business line, working hand in hand with market-facing business development teams. Specific responsibilities include:
Act as a marketing subject matter expert for Fitch Ratings' Business Relationship Management (BRM) group, consulting with business partners and advising key stakeholders on an optimal communications and marketing mix - articulated through an annual marketing plan and budget development process.
Develop a strategy for paid, owned, earned media, as well as an integrated events, social media and website marketing strategy supporting Corporates marketing objectives.
Oversee go-to-market activities, including end-to-end project management of new research releases and data-driven product launches.
Work closely with the BRM team to understand and develop effective marketing content and collateral, including print, digital, social, email and video assets, to aid in promoting new products and Fitch thought leadership, as well as support awareness, retention and new business development activities.
Coordinate with the internal Design team for advertising and marketing content development, as well as product-focused user guides and collateral.
Work with business partners and in-house Events team to execute and market regional events portfolio, including both hosted events and sponsorships.
Bachelor's degree in marketing, communications or a similar field
7-10 years of marketing experience within financial services, preferably global B2B
Very strong written (including copywriting) and verbal communication and presentation skills required; candidate should have experience developing marketing messages to suit different target audiences and different platforms/channels (social media, email, advertising copy, etc.).
Proven experience developing and executing annual strategic business marketing plans and budgets, alongside execution of more tactical cross-channel marketing programs, leveraging print, digital, social, and event channels to drive B2B marketing campaigns.
Some experience developing product marketing collateral with a focus on driving recurring platform and product interest, engagement and adoption.
Candidate should have a robust project management experience, including planning, organizing, and executing simultaneous projects and activities (i.e. you can prioritize high-impact activities, while keeping complicated smaller projects moving forward)
Experience partnering with designers to deliver compelling and innovative user experiences, across print, web, social and video - candidate should be able to translate business requirements and subject matter into design requirements, providing guidance on visual treatment and messaging.
Experience with digital marketing, including digital advertising, account-based marketing, and social media (Twitter, LinkedIn, Facebook, Weibo, WeChat, etc.),
Collaborative and team-oriented
Ability to perform well in a deadline-driven, fast-paced environment
Proficiency with marketing technology including CRM (Salesforce) and e-mail marketing tools(Marketo), plus strong proficiency in Excel and PowerPoint
Prior experience in and strong understanding of fixed income, capital markets and financial data services and solutions landscape highly desired; familiarity with Credit Rating Agency industry a plus