The primary role of the Senior Account Manager will be to develop and implement strategic marketing and communications campaigns aimed at promoting the programs and initiatives of Seton Hall's schools and colleges. Collaborating with campus partners, the individual in this role creates marketing plans that incorporate strategies and tactics aimed at brand building and generating interest from constituent audiences. The Senior Account Manager coordinates website updates, emails, list purchases, blogs, podcasts, digital advertising, social promotion, videos, print, and other forms of traditional marketing that reflect the University's culture and engagement objectives. Working closely with University Relations team members, the Senior Account Manager monitors campaign results and adjusts